Shruti Saini – Medium

Shruti Saini

Coffee, Cake, Champagne… and Consumer Habits

A product’s tie-in to a consumption moment seems like a given.

8 min readMay 15, 2022

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Coffee, Cake, Champagne… and Consumer Habits

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Shruti Saini

Perspective

The ball is red.

4 min readAug 6, 2021

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Perspective

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Shruti Saini

Consumer Insight & Brand Strategy

This article was written by Shruti Saini for Vizzual, a community for marketers to save, show, and share great marketing campaigns…

5 min readMar 16, 2021

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Shruti Saini

The Indomitable Yoga Pant

How a phenomenon in fitness attire spurned an empire in branded wellness

8 min readDec 8, 2019

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The Indomitable Yoga Pant

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Shruti Saini

Brand Strategies for Sustained vs. Scaled Success

When I was seven years old I had a lemonade stand.

6 min readMay 17, 2019

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Shruti Saini

Fast Fulfillment and the Consumer Decision Curve

When was the last time you waited on something?

5 min readFeb 18, 2019

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Fast Fulfillment and the Consumer Decision Curve

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Shruti Saini

Stop Acting Like an Adult

Sometimes, it helps to behave like a child.

4 min readDec 9, 2018

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Stop Acting Like an Adult

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Shruti Saini

Consumer Choices in the Age of Connected Consumption — Disloyal, Non-Linear, & Non-Singular

What is the role of a brand when brand loyalty has diminished?

11 min readNov 9, 2018

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Consumer Choices in the Age of Connected Consumption — Disloyal, Non-Linear, & Non-Singular

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Shruti Saini

Shruti Saini

Consumer strategist with a broad diversity of background, expertise, and industry knowledge in the realm of brand marketing and consumer design.

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