Shruti Saini – Medium

Shruti Saini

Shruti Saini

Coffee, Cake, Champagne… and Consumer Habits

A product’s tie-in to a consumption moment seems like a given.

May 15, 2022

Coffee, Cake, Champagne… and Consumer Habits

May 15, 2022

Shruti Saini

Perspective

The ball is red.

Aug 6, 2021

Perspective

Aug 6, 2021

Shruti Saini

Consumer Insight & Brand Strategy

This article was written by Shruti Saini for Vizzual, a community for marketers to save, show, and share great marketing campaigns…

Mar 16, 2021

Mar 16, 2021

Shruti Saini

The Indomitable Yoga Pant

How a phenomenon in fitness attire spurned an empire in branded wellness

Dec 8, 2019

The Indomitable Yoga Pant

Dec 8, 2019

Shruti Saini

Brand Strategies for Sustained vs. Scaled Success

When I was seven years old I had a lemonade stand.

May 17, 2019

May 17, 2019

Shruti Saini

Fast Fulfillment and the Consumer Decision Curve

When was the last time you waited on something?

Feb 18, 2019

Fast Fulfillment and the Consumer Decision Curve

Feb 18, 2019

Shruti Saini

Stop Acting Like an Adult

Sometimes, it helps to behave like a child.

Dec 9, 2018

Stop Acting Like an Adult

Dec 9, 2018

Shruti Saini

Consumer Choices in the Age of Connected Consumption — Disloyal, Non-Linear, & Non-Singular

What is the role of a brand when brand loyalty has diminished?

Nov 9, 2018

Consumer Choices in the Age of Connected Consumption — Disloyal, Non-Linear, & Non-Singular

Nov 9, 2018

Shruti Saini

Shruti Saini

Consumer strategist with a broad diversity of background, expertise, and industry knowledge in the realm of brand marketing and consumer design.

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